| June 30, 2004
For
Immediate Release
Contact: John Kloster, 630-964-1431, johnk@premiertourismmmarketing.com GO
Reaches Milestone - Signs 100th Member and Announces New Membership Category
Premier
Tourism Marketing's new association for Group Travel Organizers, GO, signed its
100th, 101st and 102nd members today. It also has announced a new category of
membership for destination marketing organizations, such as tourist offices and
visitors bureaus. GO is a community of group travel organizers interested
in improving themselves and their travel programs. The philosophy of GO is that
by working together, networking, learning and matchmaking, members can do more
together than they could working on their own. Currently GO has 43 independent
tour operators, 26 bank travel clubs, 12 senior centers, 10 travel clubs, 8 travel
agencies, 2 religious travel groups and one park & recreation department.
They operate over 4100 overnight tours and 86% cruise. In total, they represent
well over $20 million in overnight travel each year. "We are tremendously
pleased by the response to GO, which just started taking applicants last November.
Our subscribers had suggested the need for an association that provided real benefits
to group organizers and we organized GO around those needs. Our mission now is
to expand both the membership rolls and the benefits package to continuously improve
our offerings," according to John Kloster, GO's President. Having reached
the 100 member milestone, GO has opened a membership category for DMO's interested
in reaching its members. Annual dues are $400. As a special introductory incentive,
new DMO members will receive a $150 ad credit towards the firm's 2005's Directory
of Tourism Offices, published in November. DMO members also receive a membership
roster, a free enhanced listing in the print Directory of Tourism Offices, a free
listing on leisuretraveldirectory.com with GO logo, the ability to post special
offers on the web site, use of the GO logo on their marketing materials, participation
in GO member events, promotion of their fam trips to GO members, access to the
GO member online forum and a listing upon joining in the GO News section of Leisure
Group Travel magazine. Interested DMO's can sign up for GO membership at www.goexperience.com
or call 630-964-1813 for further information. Premier Tourism Marketing
is the leading publisher of trade journals, web sites, e-newsletters and association
services for the group travel industry, with a world-wide audience of 27,000 group
travel organizers. |
