| June 2, 2003
For Immediate Release
Contact: Jeff
Gayduk, 630-964-1431 Premier Tourism Marketing Publications
Launch On-line Reader Service Cards
Downers Grove, IL - Premier Tourism
Marketing announced the launch of on-line Reader Service Cards for Leisure Group
Travel, TRAVEL Tips and Leisure Travel Directory. The system allows readers of
the firm's three trade journals to go on-line to the respective magazine's web
sites to request information on advertisers with instantaneous lead delivery. By
visiting the home page of either Leisure
Group Travel, TRAVEL
Tips, or Leisure
Travel Directory and clicking on Request Advertiser Info, the reader is connected
to an on-line Reader Service Card where they simply check off which advertisers
they are interested in, complete a profile form and click submit. The lead is
automatically e-mailed to the advertiser for immediate follow-up. "We
are very excited to bring this new benefit to advertisers," states Jeff Gayduk,
president of Premier Tourism Marketing. "In the last year there has been
a noted increase in group travel organizers using the Internet to research destinations
and suppliers. This new functionality enhances the ability of our readers to connect
with our advertisers at the exact time they are interested in a product, service
or destination." The firm will continue to produce the magazine version of
the Reader Service Cards for those readers that prefer that method of requesting
information. 12,000 Group Leads in 2002
Last year, Premier Tourism
Marketing processed 11,916 Reader Service Leads for advertisers, 345% more leads
than its nearest competitor in the Group Tour publishing industry. To-date, lead
generation for the magazines is up almost 10% over last year, which the firm predicts
will spike with the addition of the new on-line component. "Our editorial
objective is to be as engaging as possible with our readers," John Kloster,
Editor in chief of Premier Tourism Marketing publication said. "The results
clearly indicate that the readers of our publications are more engaged and responsive
to advertising that appears in our publications than to that found with our competitors.
We're gratified that, while working to enhance the experience for our readers,
we're also delivering great value to our advertisers." Unconditional
Guarantee
Premier Tourism Marketing is also the only publication to guarantee
that an advertiser will receive Reader Service Leads each time they advertise,
or PTM will re-run the ad until the advertiser does. This offer is valid on any
placement ad. "In times such as these, it's vitally important for any marketer
to be able to track results. The days of placing an ad on good faith and hoping
that someway, somehow there is a response are over," remarked Gayduk. "Now
more than ever, marketers need results." About Premier Tourism
Marketing
Premier Tourism Marketing is a leading publisher of trade journals,
web sites and e-newsletters for the group travel industry, with a total circulation
exceeding 27,000 group travel organizers. Readership includes travel planners
representing religious groups, banks travel clubs, retirement organizations, special
interest and alumni groups, plus tour operators, motorcoach companies and travel
agents that serve the market. The firm is a four-time winner of the Mature Media
Award for journalism excellence in travel trade magazines.
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