| October 23, 2002
Contact: Jeffrey Gayduk
Tel: 630.964.1431, E-mail: jeffg@premiertourismmarketing.com
Leisure Group Travel Doubles Regional Coverage in 2003; Provides Best of Both
Worlds - Regional Coverage in a National Magazine
Downers Grove,
IL - Premier Tourism Marketing's Leisure Group Travel magazine is increasing its
domestic United States regional coverage next year, with each state in the "lower
48" featured twice in the calendar year. This increased coverage will
better allow the magazine to communicate time-sensitive destination stories and
updates to the group travel industry, whilst providing destinations and suppliers
the ability to market their products and services via targeted editorial sections
on a more frequent basis. "Our regional coverage provides the best
of both worlds," noted Jeff Gayduk, publisher of Leisure Group Travel. "By
publishing regional updates in a national magazine such as Leisure Group Travel,
we more effectively create destination demand from our readership. Studies have
shown that pure regional magazines do little in attracting attention outside the
home demographic region, especially with those not predisposed to visiting that
region. Leisure Group Travel, being a national publication, creates demand among
those group travel organizers who are seeking new destinations for their travel
programs without any preconceived prejudices." Regional coverage for
2003 includes: Mid-Atlantic (February, August); Frontier & Mountain West (February;
August); Midwest (April, October); New England (June, December); Southeast (April,
October); West Coast (June, December). Each Regional Update will include
an expanded "Destination Monitor" covering new attractions, exhibits,
festivals & events, out-of-the way destinations and special interest stories.
John Kloster, Leisure Group Travel's Editor in-Chief said, "Our destination
editorial coverage is constantly evolving to meet the changing needs of our readers.
We provide information on what's new for leaders well-versed in an area, as well
as highlights, facts and suggested itineraries for those who aren't." The
sections will also feature enhanced graphics and descriptive regional and state
maps. Premier Tourism Marketing publishes three trade
journals for the group travel industry. Leisure Group Travel, considered the premiere
publication for top travel clubs and group planners; Travel Tips, the leading
publication for the western group travel market; and Leisure Travel Directories
- special directory pullout supplements that reach the 27,500 combined readers
of both publications. The firm is a four-time winner of the Mature Media Award
for journalism excellence in travel trade magazines. For editorial consideration,
contact John Kloster, Editor in Chief at 630-964-1431, or e-mail johnk@premiertourismmarketing.com.
For a copy of Premier Tourism Marketing's 2003 Advertising Planner, e-mail moregroups@premiertourismmarketing.com.
| 