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For Immediate Release
July 17, 2001

Contact: Jeffrey Gayduk
Tel: 708.923.1284
E-mail: jeffg@premiertourismmarketing.com


Premier Tourism Marketing Launches Leisure Travel Directories

Downers Grove, IL – Premier Tourism Marketing, publisher of Leisure Group Travel and Travel Tips magazines, announced today the launch of a new business publishing unit, Leisure Travel Directories.

The directories will be circulated as a special supplement to the 27,000 readers of the firm's two publications, giving Leisure Travel Directories the highest national distribution of qualified group travel planners in the marketplace.

Six editions will be published in 2002, encompassing all different facets of the group travel industry. Sectors covered include: Tour Attractions (January/February); Live Theater (March/April); Gaming (June/July); Tour Operators and Receptive Services (August/September); Rail Travel (September/October); and Tourism Offices and Visitor's Bureaus (November/December).

"Leisure Travel Directories are a supplier's answer to increased exposure and more efficient sales in the growing group travel marketplace," explained Jeffrey Gayduk, president of the company. "The overwhelming majority of our readers are not part of any association and need a solid reference source to find quality suppliers. Leisure Travel Directories will provide that, and more."

The directory concept is not new with the publishing company. "We have been publishing reference guides in Leisure Group Travel since its inception," said Mr. Gayduk. "Our readers have told us how much they value the information we provide in these guides, and that they retain them throughout the year for planning purposes. This is a logical outgrowth of a successful entity."

The print directories will be supported by a database driven web site, www.leisuretraveldirectory.com,
linking 27,000 readers to world-wide suppliers. Mark Steward, Webmaster for the company said, "The on-line directories will consolidate all the information a group travel planner needs in one place in an incredibly easy to use format, complete with search engines, banner advertising and hyperlinks directly to advertisers. And utilizing cutting-edge technology, our directories are blazing fast, capable of handling millions of queries daily.”

Directory listings start at just $79 and include a listing and hyperlink on leisuretraveldirectory.com. Display advertising rates begin at $650, the best value, per impression, in the industry.

For more information about Leisure Travel Directories and Premier Tourism Marketing, contact the company at 708-923-1284, or e-mail info@premiertourismmarketing.com.

 
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