For Immediate Release
For more information contact: Jeff Gayduk, 708-923-1284, jeff@leisuregrouptravel.com
Leisure Group Travel Offers Promotional Insert ServiceOctober 19,
2000 – Travel industry suppliers interested in targeting the lucrative
group travel marketplace will now be able to tap the database of Illinois-based
Leisure Group Travel Magazine. The publication is allowing tourism offices, tour
operators, attractions, hotels and others the opportunity to distribute marketing
pieces such as post cards, flyers and brochures along with their quarterly magazine
mailings. "There are three intrinsic benefits to this program,"
explains Jeff Gayduk, publisher of the magazine. “First, suppliers can now
target our nearly 14,000 subscribers in a new and different way. We do not broker
our mailing list, so this is the only way to reach the top travel groups in the
country other than advertising in our magazine. Second, by inserting promotional
literature with our magazine, suppliers achieve instant recognition and top-of-mind
awareness among our readers. Third, distributing through our publication saves
time, and most importantly money because we manage the entire distribution process.
There are no labels to run, envelopes to stuff or trips to the post office." There
has been a tremendous response from the marketplace already with domestic and
international deluxe tour operator Caravan Tours, leading New York theatre packager
Theatre Direct and Casinos of Quebec all distributing their literature via the
insert program in upcoming issues. Tom Duffy, head of Sales and Marketing
for Caravan Tours said, "We view Leisure Group Travel as one of the premier
vehicles for reaching top group travel planners in the U.S. By inserting our brochure
along with the magazine it allows us to bypass the gauntlet of the mail room and
reach the desk of group decision makers directly via a well respected publication." Prices
start at just $3,000 for post card inserts, and only three non-competitive organizations
will be included in each edition. Future issues of the magazine will be polybagged
for convenience and ascetic purposes. Weight and size restrictions apply on inserts,
so the publication suggests interested parties contact them for a customized quote.
For more information on this new program contact Leisure Group Travel at
708-923-1284, or e-mail info@leisuregrouptravel.com. ###
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