| FYI News and Insight
Your
Best Way to Reach Groups (June 2004)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in
this issue
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* Hotels Change Strategy
*
A Great Opportunity for Tourism Offices
* Value Selling: The Phrase that Pays
<br>by Mike Marchev
* Integrated Marketing With PTM Publications
*
Are you Hosting Fams, Conferences or Seminars?
* Upcoming Editorial Features Hotels
Change Strategy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Good news for the
hotel industry, rates are on the
rise. A report from PricewaterhouseCoopers
forecasts a 3% jump in average hotel room prices for
2004, with another
3% expected for 2005. But
according to an article in the Wall Street Journal,
some
hotels are willing to leave rooms empty while raising
prices. Occupancy
rates bottomed out at just under
59% nationwide in '02, and are expected to
reach
nearly 62% by 2005, but the percentage gain is
outpaced by Average
Daily Rate (ADR) which is
expected to rise to just over $88 by 2005 from its
current $83 level. This is a major shift in the "put heads in beds
at
any rate" mentality that has overtaken the industry
the past 30
months. Hotels are wooing business
travelers willing to pay a higher per-diem
over value-
conscious leisure travelers who've been trained to seek
bargains.
Whether leisure travelers absorb the price
increase or decide to stay home
remains to be seen. A Great Opportunity for Tourism Offices
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We
produce two annual Tourism Offices
Directories each year for our readers.
Our
International Tourism Offices Directory is coming
up this August,
followed by Domestic U.S. this
November. These two directories promise to
be
our best ever! Published as special supplements to
the 27,000 readers
of Leisure Group Travel and TRAVEL
Tips, on-line at leisuretraveldirectory.com,
plus a bonus
distribution at major industry trade shows and
conferences
(like last week's Mayflower Tours Value
Tour rollout), if you're a tourism
office this is your best
opportunity of the year to reach groups, especially
as
they plan their 2005 itineraries. These are the only
dedicated reference
guides of tourism offices for the
entire group travel industry, so don't miss
out. Any tourism office that takes out a ½ page or larger ad
is
eligible for a FREE Destination Showcase Editorial
Profile, equal to the size
of your ad. So, buy a ½ page
ad ($2,610), get a ½ page Destination
Showcase! Buy
a full-page ad, get a full-page Destination Showcase
($3,660)! Email
us for complete details and sign-up forms >> Value Selling:
The Phrase that Pays by Mike Marchev
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When
push comes to shove, there are three areas
where you can legitimately help
clients improve their
place in the marketplace:
1) You can help them solve
current problems
2) You can help them avoid future problems
3) You can help
them maximize their return on
investment Once you learn how to hone
in on these three areas,
you are well on your way towards establishing a value-
based
relationship with your customers. Read
how... >> Integrated Marketing With PTM Publications
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We
offer the most complete integrated print and on-
line marketing solutions in
the market.
1) When you advertise in a Leisure Group Travel or
TRAVEL
Tips feature article or update, your ad is
featured both in print, and in
our on-line article
archives for two years! 2) You're also included
on our exclusive on-line
reader service card where group planners can request
information on you 24-hours a day, 7-days a week. 3) With a minimum
ad purchase, you are also
featured on leisuretraveldirectory.com, the group
travel
industry's search engine. 4) We have developed the only significant,
qualified
e-mail database of group travel organizers in North
America.
Our database contains over 4,400 opt-in e-
mail addresses of qualified group
travel planners who
receive our monthly e-zyne. Here you can post special
offers or advertise with a banner ad. For a limited time, when you buy
two or more ads,
you'll receive a "special offer" email broadcast
to 4,400
groups in our monthly e-zyne, a $225 value. Contact
your sales
representative for full details. View
a copy of our Reader E-zyne >> Are you Hosting Fams, Conferences
or Seminars?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you are, we need
to know about it. Our
www.goexperience.com site has a complimentary
resource
available to tourism offices & suppliers wishing
to post their fam trips,
conferences & seminars for the
travel industry. It's an excellent way
for you to reach
out to the travel community and get exposure for your
event. Send
us your Fam Trips and Seminar Invitations... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email:
advertising@premiertourismmarketing.com
voice:
630-964-1431
| 