| FYI News and Insight
Your
Best Way to Reach Groups (May 2004)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome
to the May edition of FYI, brought to you
by Leisure Group Travel, TRAVEL
Tips, Leisure Travel
Directory and Goexperience.com. Okay, most of us
would agree that business is up this
year, but perhaps even more encouraging
is the insane
number of advertiser leads we're generating this year.
I'm
not trying to brag (okay, maybe just a wee bit).
But I just pulled a report
this morning and through April
of this year (4 issues) we've generated a total
of
5,391 group leads, a 90% increase over last year. Why
is this important?
Lead generation is a leading indicator
of future intent to travel; after all,
our readers request
information on places they want to visit over the next
12 - 18 months. So we're not only currently
experiencing a period of recovery
for the industry, but
based on lead generation, we should continue to see
strong growth in the group travel market through
2005. Remember, you heard
it here first! Thanks for reading, jg ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
in
this issue
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* What Your Prospective
Group Customers Say About Leisure Group Travel
* PTM Signs on as Sponsor of
Travel Connections Show
* Attention Tour & Receptive Operators
* Calculating
Trust by Tom Sant
* GO is...Going Strong!
* Rhode Island Residents Discover
"There's No Place Like Home"
* Upcoming Editorial Features What
Your Prospective Group Customers Say About Leisure Group Travel
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Our
April edition of Leisure Group Travel was one of our
most popular ever! Check
out these reader comments
that just came in! "I love this publication!
It provides valuable
information and ideas." Carol Moskal, Founders
Bank,
Worth, IL
"I enjoy your magazine and use it often!"
Donna
Galbraith, Scotts Hill Travel Club,
Decaturville, TN
"Your magazine
has great ideas. I keep them for
future use." Dorothy Schaefer, Gloria
Dei
Bethesda Tours, Milwaukee, WI
"I find Leisure Group Travel
gives me insight for our
club travel, and keeps me up to date on
travel
places." Hobson Rodenbaugh, Union
Township Seniors, Clinton, NJ "You
have a great magazine! We use the
information in it often." Jane Cosgriff,
Creative
Tours, Lexington, KY
"I really enjoy reading the magazine.
It has great
ideas. Thank you." Marilyn Muller, Franklin Square
Historical
Society, Franklin Square, NY
"Excellent articles and ideas to get
up and go.
Presentation of areas is great!" Mary Lou Beggs,
Carefree
Tours, Farmer City, IL
"The magazine and suggestions are great-very
informative and helpful." Marge Sacks, Vagabond
Supper Club, Apopka,
FL "I appreciate the sections on dinner theaters and
casinos."
Wanda Manhardt, Newfane Golden Age
Club, Newfane, NY
"Great information
in all the issues."
Marcie Hileman, Senior Accent Club, Indiana, PA
"I
learn something new from each issue. Keep up
the good work!" Ed Nostrand,
Apropos Travel, E.
Northport, NY
"Great travel information for
independents like
myself." Stan Brys, New Jersey Convention Group,
South
River, NJ
"I like to review the regional information, especially
the
new exhibits in Chicago/Milwaukee." Catherine
Kiener, Port Senior Center,
Port Washington, WI Our
readers will say nice things about you when you advertise! >> PTM
Signs on as Sponsor of Travel Connections Show
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Premier
Tourism Marketing has signed on to help
sponsor the newest group travel marketplace,
Travel
Connections. Coming to Western Pennsylvania this
August 23 &
24th, Travel Connections is a new show,
but with a proven group travel format.
Its purpose is
to connect travel industry suppliers with group leaders
through
bus operators and tour operators from the
Western Pennsylvania region - including
Eastern Ohio,
Northern West Virginia and Western New York. Over 75
suppliers
have already signed up to meet with the
expected 400 group travel organizers
who will be in
attendance, sponsored by 16 local and regional
motorcoach
companies. If you're interested in learning more, visit www.travelconnections.us,
or call 412-848-0540. >> Attention Tour & Receptive Operators
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Our
annual Tour & Receptive Operator
Directory is closing this week
and it promises to be
our best ever! Published this July as a special
supplement
to the 27,000 readers of Leisure Group
Travel and TRAVEL Tips, on-line at
leisuretraveldirectory.com, plus a bonus distribution at
major industry
trade shows and conferences, this is
your best opportunity of the year to
reach groups,
especially as they get ready to organize their 2005
itineraries.
It's the only dedicated reference guide of
tour & receptive operators
for the entire group travel
industry. Special advertising rates have
been established, and
enhanced listing are on sale from $79 annually. <a
href="mailto:advertising@premiertourismmarketing.com">E-
mail
us for more information, or click on the link below to register or renew your
participation directly on-line! We
now accept credit cards for payments >> Calculating Trust
by
Tom Sant
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Creating trust is an important
part of selling. If we
understand the components of trust, we can work that
equation so that it comes out in our favor. Most people
prefer to buy
from people they trust. That sounds like
common sense. Almost nobody would
dispute it. But it
leaves an important issue unresolved: What is trust?
And what are the behaviors that will
contribute most directly to the creation
of trust? Here's a simple equation that expresses the essence of
trust:
Trust = Rapport x Credibility/Risk Read
the entire article... >> GO is...Going Strong!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You've
probably heard about GO, our organization for
group travel organizers. In
just the few short months
since it's been announced paid dues membership has
just reached 85, with roughly one-third being bank
travel organizers and
nearly half independent tour
operators. Virtually all travel internationally
and
cruise. While there is a wide variation in size, the
median number
of overnight trips is in the 40-50 range. The commissionable travel insurance
program is a big
draw, as are the business services discount program
and
the discounts on travel publications. We are
poised to go forward in three
directions. First, we will
continue to market to grow group organizer
membership.
Second, we are working to develop new
member benefits and expect to announce
shortly the
details of a group-rate cruise program. Third, as our
membership
approaches the 100 mark, we will be
developing other categories of allied
membership
including DMOs and other facets of the industry. Visit
www.goexperience.com to see our current list of member benefits. >>
Rhode Island Residents Discover "There's No Place Like Home"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More
than 1,000 Rhode Islanders participated in the
state's first ever organized
group tour on May 1st. The
event encouraged residents to become tourists in
their
own backyard. Fifteen itineraries throughout the state
were offered
and a total of 22 motorcoaches were
used. Participants paid a modest fee. "There
were several reasons for offering the tour," says
David DePetrillo, Director
of the Rhode Island Tourism
Division. "First, to get people out to see
their own
state; second to create awareness of tourism, the
state's second
largest industry; and third, to invite
people to become Rhode Island Tourism
Ambassadors." With many state and regional tourism offices facing
historic budget situations and an unsympathetic
legislature, organizing
events like this help create a
grass-roots level awareness and appreciation
for
tourism as a vital component to not only our economy,
but also our
well being. Upcoming Editorial Features
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Don't
miss out on upcoming important features covering
your destination or category.
Our rock solid lead
guarantee means you will receive group leads or we'll
re-run your ad until you do. Nobody else has our
guarantee! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email:
advertising@premiertourismmarketing.com
voice:
630-964-1431
web: http://www.premiertourismmarketing.com
Request
your personalized advertising planner today! >>
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