| FYI News and Insight
Your
Best Way to Reach Groups (April 2004)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome
to the April edition of FYI, brought to you
by Leisure Group Travel, TRAVEL
Tips, Leisure Travel
Directory and Goexperience.com. The last two editions
of FYI have reported positive
advance group booking trends for the first half
of this
year, both from our internal reader surveys, and from
the National
Tour Association's member poll. I often
subscribe to the "figures lie
and liars figure" school of
thought, so I often seek justification for
any type of
statistical analysis. It didn't take long...One of our new
GO
members, Sue Rothermel from Champaign, IL, just
sent me a copy of her April
client newsletter. Out of
15 trips planned this year, she's already sold out
9! Speaking of GO, we're continuing to grow
membership with 50 group
travel organizers who have
registered and paid their annual dues, with applications
from another 40. We will soon be opening up
membership categories for
preferred suppliers and
destinations as well as launching new services for
members. jg ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
in this issue
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*
PTM Partners with Circle Michigan to Create Tour Planners' Guide
* Get Covered<br>by
John Kloster, Editor in Chief
* Leisure Group Travel and TRAVEL Tips Issue
2005 Editorial Calendars
* Are you Hosting Fams, Conferences or Seminars?
*
Reach Student & Youth Groups
* Upcoming Editorial Features PTM Partners
with Circle Michigan to Create Tour Planners' Guide
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Our
custom travel publishing division was selected by
Circle Michigan to publish
their 2005 Tour Planners'
Guide for the travel industry. Published in November,
for the first time ever the guide will be formatted as a
travel magazine,
giving readers a perspective of
Michigan's regions, detailed member descriptions,
maps
and travel resources. The guide will be 64-72 pages in
length and
will be mailed to 15,500 Leisure Group Travel
readers with additional distribution
at industry trade
shows, conference and events attended by Circle
Michigan. "Contracting
with our Allied Partner, Premier Tourism
Marketing, to produce the 2005 Circle
Michigan Tour
Planner's Guide is a natural. We are very excited about
the
new magazine format that will provide tour planners
with timely essentials
to produce an incredible Michigan
tour. This is a complementary resource to
our more
detailed web site," said Patricia Thomas, Executive
Director
of Circle Michigan. Would
you like a free quote on how Premier Tourism Marketing can create a custom-marketing
piece for your city, region or state? >> Get Covered
by John
Kloster, Editor in Chief
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Prior to each
issue of our magazines, we solicit editorial
information on the areas we will
be covering, along with
providing information on the direction our articles
will be
taking. While we certainly get sufficient response to
put our
articles together, the reality is that we
typically only hear from 10% or
so of the areas we're
covering. Our audience is group travel organizers,
so we're
obviously looking for items of interest to that
audience. But
we know that there is a lot of
information that would be of interest to them
that
we're not receiving. While it does take some time to produce targeted
press
material, it is well worth the effort. Readers tend to
believe editorial
more than they do advertising or trade
shows. Plus, you're not paying for
it, other than with
your time. Another tip we would offer would be to
have
images available to accompany your pitch. When
we are trying to decide what
to cover, the news that
has corresponding images, particularly interesting
ones,
always wins out. Alternatively, having the images in
downloadable
format on your web site works very well
for us too. The bottom line
is that 90% of you are not taking
advantage of your press opportunities, probably
with
other publications as well as us. We want to be your
partner in influencing
our subscribers to know what you
have to offer. We've
produced a Powerpoint presentation called Unlocking Your Media Potential. Email
for your free download copy today. >> Leisure Group Travel and
TRAVEL Tips Issue 2005 Editorial Calendars
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Numerous
opportunities are available to reach 27,000
group travel organizers in America's
leading group travel
magazines.
With a plethora of exciting destination
features,
special interest articles, regional and international
updates
on tap for next year (including eighteen state
and city domestic features
in Leisure Group Travel) and
enhancements to the magazine's U.S. regional
updates
to include more planning resources, there are multiple
opportunities
available throughout the year to get your
marketing message in the hands of
interested group
travel planners. We continue to reshape our destination
coverage to
make it more relevant to all planners, regardless of age
or
experience. For those familiar with an area, we focus
on what's new and hidden
jewels, as well as showing
how that can be incorporated into itineraries.
For
planners new to an area, we also include the basic
facts, highlights,
top events and sample itineraries. If
you're a DMO and planning your 2005 fiscal budget, check out a copy of the editorial
calendar before you finalize plans! >> Are you Hosting Fams,
Conferences or Seminars?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you are,
we need to know about it. Our
www.goexperience.com site has two complimentary
resources available to tourism offices & suppliers
wishing to post
their fam trips, conferences & seminars
for the travel industry. It's
an excellent way for you to
reach out to the travel community and get exposure
for
your event. Send
us your Fam Trips and Seminar Invitations...
We'll Post them for Free! >>
Reach Student & Youth Groups
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leisure
Group Travel will feature two (June &
December) young adult and student
travel sections
aimed at this fast growing, eclectic market segment.
We
are taking a whole market approach to the young
adult group travel industry,
covering class trips,
performance groups, religious youth trips and sports
&
recreation. In addition to the 15,500 distribution to our readership,
we have a planned 15,000 drop to schools with
additional distribution
pegged for band and choir trade
shows and conferences. A four color brochure
and rate
card is now available.
Rates
start at just $790... >> Upcoming Editorial Features
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Don't
miss out on upcoming important features covering
your destination or category.
Our rock solid lead
guarantee means you will receive group leads or we'll
re-run your ad until you do. Nobody else has our
guarantee! Request
your personalized advertising planner today! >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email:
advertising@premiertourismmarketing.com
voice: 630-964-1431
web: http://www.premiertourismmarketing.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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