| FYI News and Insight
Your Best Way to Reach Groups (January 2004)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome
to the January edition of FYI, brought to
you by Leisure Group Travel, TRAVEL
Tips, Leisure
Travel Directory and Goexperience.com. Since it is indeed
the New Year, the conference
schedule starts to heat back up again. PTM is
on the
road this week, attending the ABA Annual Conference -
look for
us! Also, come February 17th we're back in
the Big Apple as a co-sponsor
of Theatre Direct's
Broadway Festival which brings nearly 2,000 group
travel planners to New York to see the latest and
greatest of Broadway entertainment
along with a fun
and informative day visiting partner attractions and
dining establishments. Primarily, it gives us the
opportunity to expose our
publications to group
decision makers from a highly-desirable demographic
set - groups that plan Broadway theater. Finally,
February 28 we'll
be exhibiting at Travel South,
held this year in Mobile, Ala. Some of you
may be
attending the Bank Travel conference in February
(sorry, we're
banned). If so, you'll be interested to
learn some of the recent developments
in the market -
see related article. Many of you don't have the time,
or budget to
attend conferences. Well, we've found a way to bring
them
to you with our new monthly series of Business
Builder Teleconference calls.
See feature article for
details! Announcing Our Business Builder Teleconference
Series
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
January 30th, 2004 - 1:00 p.m.,
EST.
What You Can Do Right Now To Grow Your
Business This is the
first of twelve sessions conducted by
motivational marketing specialist,
and Leisure Group
Travel columnist Mike Marchev. Mike has shared his
refreshing ideas with audiences in 18 countries for over
20 years and knows
exactly how to deliver useful
information in an upbeat and entertaining fashion.
In just 30 minutes, you will be given ideas,
strategies and proven ways
to grow your specific
businesses. The fee for each session is only $10.
There is no charge for Go Members or Premier Tourism
Marketing Advertisers
(current within last 12 months). What you'll learn in session #1:
·
How To "Squeeze" Your Database For Maximum
Visibility
·
Postcard Marketing. Your 23 Cent Ticket To More
Business
· How
To Implement a 2-Step Lead Generation
Program Click on the link below
to register now! Register
for our January Business Builder
Teleconference Call >> Leisure
Group Travel Writer Wins NATJA Award
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We were pleased that Linda Hagen Miller's three-part
series, "On the
Trail of Lewis & Clark," received a Grand
Prize in the North American
Travel Journalists
Association awards competition. 349 submissions were
judged and 31 First Prizes were awarded to
publications, CVBs and businesses.
<b>Miller's was one
of only three awarded a Grand Prize.</b>
Each of our
issues
has a special interest feature article, which is
intended
to cut across geographic boundaries and provide travel
planners
with new ideas for theme trips. In the case of
the Lewis & Clark Bicentennial
article, which was
conceived nearly two years ago, the scope of their trip
and the many events and sites along the way dictated
a three-part feature.
We are fortunate to have Linda
Hagen Miller as one of our regular writers
in both
Leisure Group Travel and TRAVEL Tips, as she has
extensive experience
writing about group travel, as well
as having special expertise on the West. This
award is a testament to the fine job she did,
as well as being representative
of the fine editorial in
our publications where we conceive each story on
merit, not based on how big an ad someone buys. Experiences
& the Next Generation of Travel Products
By Joe Veneto, The Opportunity
Guy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Very few people in the tour &
travel industry will
dispute the changing dynamics of the industry over the
past several years. The major reasons for these shifts
have been changes
with our customers. The late 70s,
80s and early 90s were the golden age of
the tour
industry. The first blue hairs were showing up with their
bingo
cards. People turning 65 had a pension, social
security, free time and were
on the road. With little
travel experience, these folks would go absolutely
anywhere and they did. Fast forward to the 21st Century; we have a
new tour
customer. No longer is it cool to be a golden anything,
let
alone senior citizen. In order to capture the new
consumer, and not just
the mature segment of the
market, travel marketers need to create experiences
that will resonate with travelers. Read
the entire article... >> Bank Travel Market Experiencing Early
Withdrawals
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We are receiving at least
one notice a week to remove
a bank travel club from our subscriber list,
not because
of lack of interest, but because the bank has canceled
the
travel program. Bank travel clubs have been a
mainstay of the group travel
business for the past two
decades, primarily in small and medium-sized
communities. However, as banks continue to
consolidate into ever-larger conglomerates,
there
seems to be less concern for community outreach and
loyalty and
more concern for bottom line profitability. We're concerned about this,
and as a result of all of
this activity, we have commissioned both an article
for
an upcoming edition of Leisure Group Travel magazine
and a seminar
in our Professional Education series on
what bank and S & L travel groups
can do to reshape
themselves to this new reality. Are you Looking
to Reach Young Adult & Student Groups?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
As announced last month in FYI, Leisure Group Travel
will feature two (June
& December) young adult and
student travel sections aimed at this fast
growing,
eclectic market segment. In addition to the 15,500 distribution
to our readership,
we have a planned 20,000 drop to schools with
additional
distribution pegged for two major band and
choir trade shows and conferences.
A youth travel
fact sheet and rate card is now available.
Request
yours today. Rates start at just $790...
Upcoming Editorial
Features
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Get a jumpstart on your New
Year's Resolutions by
promoting your products through North America's
leading group travel magazines. Here's what's on tap
for the first 1/2 of
the year. Note that the
Supplements listed are Leisure Travel Directory which
are sent to the readers of both publications. Click
to see our 2004 editorial calendar
Request
your customized advertising planner today! >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: advertising@premiertourismmarketing.com
voice: 630-964-1431
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