Willowbrook, IL. Premier Tourism Marketing is rolling out the September (Fall/Winter) edition of Prep Traveler magazine with an improved format. The only magazine to effectively focus on youth performance and athletic travel groups, the 26,000 readers of Prep Traveler will now enjoy enhanced resources on places to play, perform and stay, parades and top attractions - on hundreds of North American destinations.

"After researching the needs of youth travel planners, we've honed Prep to become the ultimate resource guide for this market; providing essential information and connection points between readers and the local convention & visitors bureau or directly with suppliers capable of handling this youth group travel business," states Jeffrey Gayduk, publisher of Prep Traveler. New advertising opportunities, coined "All State Co-ops" put an advertiser's message in front of buyers within their geographic region. The ads are placed within each state's resource section, thus providing relevant tie-in for youth-friendly businesses.

"Tourism partners seeking to effectively market to youth performance, student and sports event planners will now have cost-effective opportunities to reach these markets with one buy in Prep Traveler," states Gayduk. "At the same time, we've kept our popular Destination Showcase program which provides matching editorial for destinations taking a 1/2 page or larger ad in Prep."

Complete advertising and circulation information is contained in the publication's 2006/2007 media planner which is available by calling 630-794-0696, or online hyperlink PrepTraveler -- Media Kit.

About PTM Premier Tourism Marketing is an innovative provider of marketing solutions for the global travel marketplace and leading publisher of trade journals, websites and e-newsletters for the travel industry. With a print circulation of 46,000 group travel organizers throughout North America, six websites and two e-newsletters, PTM has established a leadership position within the industry since its inception in 1999. The firm is a four-time winner of the Mature Media Awards for journalism excellence and a grand prize winner in the North American Travel Journalists Association Awards.