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| Leisure Group Travel Magazine Processes Record Number of Advertiser Leads |
February 1, 2007 Leisure Group Travel, the leading group travel publication in North America, established a new benchmark by processing over 2,500 advertiser leads last month.
The leads came in the form of reader service inquiries from the publication's Industry Forecast and December edition which were co-mailed in December. Readers are asked to complete their Reader Service Card found in the print magazine, or visit the firm's website, www.leisuregrouptravel.com, and complete the online reader service card.
"We've really seen reader service inquiries skyrocket as of late," said Jeff Gayduk, publisher of Leisure Group Travel. "This is a healthy sign for the industry, as it indicates that group travel organizers are optimistic about adding new destinations to their trip schedule. Their receptivity towards our advertisers should bear fruit in the form of new bookings this spring."
Leisure Group Travel has the most effective lead delivery system in the group publishing market. The firm asks readers to indicate which suppliers they would like to receive information on and provides three options for obtaining literature mail, fax or email. The reader request is electronically transmitted to the requested advertiser, providing 'just-in-time' lead delivery. By delivering leads electronically, Leisure Group Travel ensures that advertisers can make a quick connection with prospects.
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| No Ballot Box Stuffing |
| Another unique component of the Leisure Group Travel lead delivery system is that each lead is a direct request from a reader to a specific advertiser. In what could only be considered "ballot box stuffing" some competing publications have resorted to grouping advertiser leads by region (everybody in the Northeast gets the same leads), or category (all hotels get the same leads). This gives advertisers the false impression that their ads are producing results, when in reality it's a waste of time and money, as they spend internal resources following up with unqualified prospects. |
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| About Leisure Group Travel |
| Leisure Group Travel is the leading group travel publication in North America, with a circulation of 20,000 group travel organizers, representing every major group market segment. As the industry expands and diversifies, Leisure Group Travel's circulation reflects both the traditional group travel & tour market, and the rising niche and affinity group markets. Leisure Group Travel is owned by Premier Tourism Marketing, a diversified print and online publishing firm with five print titles and over a dozen websites. For more information, visit www.ptmgroups.com. |
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