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| Leisure Group Travel Announces Two Special Editions This November |
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Annual Group Travel Directory and Industry Forecast Issues
Sure to be a Hit with Group Travel Organizers |
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Willowbrook, IL - June 4, 2007 - Leisure Group Travel, the leading publication for the group travel industry has announced two blockbuster editions to be released in November 2007: Group Travel Directory and Industry Forecast. Both publications promise to be on the desks of planners while they're busy planning 2008 itineraries.
Group Travel Directory is a comprehensive resource organized by state. Each group-friendly business sector (CVB's, attractions, hotels, theaters, casinos and tour/receptive) will have an opportunity to shine in front of over 20,000 Group Travel Organizers from coast to coast, plus hundreds of thousands online worldwide. It's the only resource guide that touches all market segments - traditional tour operators, banks, religious groups, affinity and special interest, and senior groups.
According to Jeff Gayduk, publisher, "We've taken our popular category directories that have been a mainstay in Leisure Group Travel and are compiling them into one blockbuster, annual directory for the entire group marketplace. It's a unique opportunity for all sectors to showcase their business or destination to the worldwide group travel industry.
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| Articulating Trends |
In contrast, Industry Forecast is an editorial-driven publication that articulates trends and developments that are shaping the industry. New and emerging travel markets, consumer behavior, packaging tips and cutting edge research all go into the creation of the annual Industry Forecast issue. This year's edition includes editorial features on the Religious Market, Tour Operator Roundtable, Online Group Travel Trends, the future of the Cruise Industry and New Technologies in Motorcoaches. "What's key about Industry Forecast," says Gayduk, "is that it allows us to cover hot topics and emerging trends in depth like no one else can.
This provides our readers a blueprint of the industry, which allows them to shape their business accordingly." This issue also announces the winners of LGT's annual Reader's Choice program, where readers select their favorite Hotel Chain, Cruise Line, Theater, Gaming Establishment, Domestic & International Destinations, Attraction and Tour Operator. This is the fourth year the publishing company has run the awards program. |
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| Special Incentives |
To encourage participation from all business sectors, Leisure Group Travel has created special incentives for advertisers in both publications. In Group Travel Directory, membership listings run just $195 for print and online, with discounted 1/6 page four-color ads just $795. Also, CVB's and DMO's who purchase a 1/2 page or larger ad receive matching editorial at no charge.
For Industry Forecast, leading and emerging brands are encouraged to make their mark with a placement ad in this publication, while they take 50% off their second ad in the directory. Richard Haymaker, Director of Business Development for Leisure Group Travel said, "We are making this an affordable opportunity for all levels of suppliers - from the top brands in travel to hidden jewel attractions, theaters and more. It's the best chance to reach our readers planning 2008 trips at the best prices of the year." |
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| About Leisure Group Travel |
| Leisure Group Travel is the flagship publication of Premier Tourism Marketing, a diversified print and online publishing company that specializes in the group travel industry. The firm publishes five print titles, over 30 websites and two e-newsletters for the group travel industry. For more information about the company, call 630-794-0696, or visit www.ptmgroups.com. |
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