| Willowbrook, Ill. November 30, 2005 |
The debut of InSite, a bi-weekly e-zyne from Leisure Group Travel last month, marked another "first" for Premier Tourism Marketing publications. The firm was the first group travel publisher to repurpose all of its print content online in "same viewing" format as its print magazines (including ads), as well as the first and only company to launch a vertical search engine directory (www.grouptraveldirectory.com) specifically for the group travel industry. Now with InSite, the firm is poised to deliver fresh and compelling "group travel" content to its 9,200 online subscribers every other week.
"InSite's unique because it's delivered to subscribers who've opted in to receive email communication from us," states Theresa O'Rourke, sales manager for InSite. "It's important to our advertising partners that we're not just grabbing names and emailing them. We have a relationship with these people, and at any time they can opt-out of receiving email communication. |
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| Relief from Email Fatigue |
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| Jeff Gayduk, president of the firm said, "Everyone's suffering from email fatigue today, so when we set out to develop InSite, first and foremost was delivering a superior product that planners look forward to receiving. From that mission statement we have developed original and insightful destination stories and how-to articles to help group travel planners organize trips and manage their tour programs better. Plus, we created plenty of free and useful tools and links to assist in their online planning efforts." |
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| Understanding how busy planners are today, the firm is also repurposing content from Leisure Group Travel magazine and emailing it to readers via InSite. Planners can read an article right on their computer screen (in Adobe Acrobat), and hyperlink directly to editorial mentions or advertisers, thus facilitating seamless tour planning. |
Gayduk continued, "Planners have told us they are looking for deals online, so we've added a forum for suppliers to email special group offers either with banner ads or special offers. These are non- intrusive, permission-based opportunities for group- friendly suppliers to reach their desired audience."
Judging by subscriber comments, InSite is already a hit. |
| "Congratulations! I have received and read the inaugural issue and it's terrific. I especially appreciate the reference area you have created with the archives of feature articles and destinations. I've been waiting for one of the travel magazines to go online and I think you're the first that I know of. What a great resource and I will rely on it. Thanks and continued success." |
| Denise Pitcher, Ulster Savings Bank, Kingston, NY |
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| Opportunities to Fit Every Budget |
| Advertising rates in InSite start at just $165 per edition for banner placements. Special offers are $495 per insertion and online features are $1,295 per insertion. All ad packages include statistical reports so advertisers can track their performance. |
| Recent edition of InSite |
| For more information on InSite, or other Premier Tourism Marketing print or online publications, contact the firm at 630.794.0696, or email advertising@ptmgroups.com. |
| Website: http://www.leisuregrouptravel.com |
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