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The Leisure Group travel market segment has been called "the last frontier" of the travel industry. While consumer and meeting market segments have been combed over to no end, leisure groups represent a huge opportunity for destinations and travel suppliers seeking to increase revenues, room nights and bottom-line profits. |
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| How big is it? |
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By all accounts - huge! According to PhoCusWright Research, the leisure group travel market is valued at $47.2 billion in 2006 and is expected to reach $51.3 billion by 2008. These leisure groups come in all shapes and sizes, and travel to all four corners of the globe. |
Whereas consumer travel and the meetings market is driven by destination branding first and foremost, social and leisure groups are driven typically by activity first, followed by destination and brand. Simply said, your consumer branding strategy doesn't carry over to this to this segment. |
| If you don't have a dedicated group marketing plan, you're missing out on a $51.3 billion market! |
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| Our Unique Approach |
| Under the Premier Tourism Marketing flag you will find 12 distinct brands, representing every major group market sub-segment, with both print and online opportunities. Not squeezing round pegs into square holes, we treat each individual group market segment as its own unique entity. Senior tour groups are seeking drastically different experiences than golf groups; ski groups act and react differently to promotional offers than do religious groups. By creating an environment for them that is professional and conducive to doing business, we've earned their loyalty and respect. Marketing your products and services through PTM, you'll share in this goodwill. |
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| View PTM Companies |
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| The Time to Act is Now |
| Companies and destinations must embark on multi-pronged strategies to ensure that their products services and services are appropriately positioned in front of each sub-segment of the group marketplace. There's no better solution than Premier Tourism Marketing. Get started by requesting a media kit. |
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