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We deliver nearly 12,000 group leads to our advertisers annually, 345% more than our nearest competitor. We are so confident you will receive results, we are the only publication that guarantees you'll receive reader service leads each and every time you advertise or we rerun your ad for free . Leads are generated through our print and on-line reader service cards, and delivered directly to your e-mail inbox to ensure timeliness. |
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| Don't All Publications Produce Reader Service Leads? |
Surprisingly, no. The majority of publications in the group travel market don't even offer reader service cards.
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| No Bingo! |
| Bingo might be a fun game to play when you're riding on a motorcoach for days on end, but not for today's busy travel professionals trying to connect with group-friendly advertisers. That's why every reader service lead you receive from us is directly from a reader requesting information on your company, not checking off a number on a card to win a prize. With Premier Tourism Marketing publications, you're not just a number, you're a valued customer. |
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| When is a Lead Not a Lead? |
As certain publications have fallen out of favor with group travel organizers, they have resorted to artificially inflating their leads to advertisers. For example, one publication specializes in co-op ads. Let's say a group travel organizer was interested in the performing arts center in the co-op. They request information on that supplier, and the lead is processed for that company, plus the other dozen that are in the co-op. So, the barbecue restaurant, casino, roadside hotel, alligator farm and sightseeing boat all receive an unqualified lead, because that publication sends the lead to everyone regardless of who it was intended for.
Another example is a company that bundles leads by the four regions of the U.S. So you could be in Oregon and receive the same lead as someone from Kansas because all "West" advertisers get the same leads. Or someone in Key West receives the same lead as someone in Virginia because they're in "the South." They also do the same for supplier categories, meaning that all tour attractions in the same issue receive the same lead. This might be the strangest thing we've seen in the publishing industry! |
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| As an advertiser in any of these publications, you have no idea if your leads are qualified and therefore spend time and money chasing unqualified business. |
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| How are Premier Tourism Marketing Publications Different? |
| All of our leads are advertiser-specific, meaning that every lead you receive is a direct lead from someone who wants information on your business. You are listed by name on our print and on-line reader service card, and there is no bundling of leads. |
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| Track Your Leads Via Insta-Track TM |
| Our industry leading lead tracking solution ensures you receive leads on-time and on-target. Each lead is emailed to you the minute it arrives in our office to ensure timeliness. PLUS, each lead is housed in our exclusive lead tracking system, Insta-track, where you can view and download a running tally of your Reader Service leads. |
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| Our Commitment to You |
| Most publications in our market don't even provide reader service leads, others bundle your leads with those of other advertisers. Only Premier Tourism Marketing publications guarantee leads. Your leads. Each and every time you advertise. |
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| Request a copy of our Advertising Planner today and get on the road to more groups! |
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